If you have not developed a strategic approach to your web presence as a professional, be it a neutral or a lawyer, there is no better time than the present. You may not have noticed it - but the old ways for a professional to let folks know who and where they are have changed dramatically. Soon to be gone are phone directories, the yellow pages and other print based methods. The replacements have not fully evolved but the replacement will involve the Internet - the Web. Your strategic approach will not start its evolution until you put your hands on the potential power of the Internet to produce new fee paying clients. Recently an Internet marketing pro, Tom Foster - Foster Web Marketing , has succinctly explained the detail of how Google Local is structured. It is worth repeating here.